Apparel, footwear, equipment and accessories for young men and women(12 and 24) who seek brands representing a lifestyle centered on skateboarding, surfing, snowboarding, BMX and motocross.
We are a leading specialty retailer of action sports related apparel, footwear, equipment and accessories. Our stores cater to young men and women between the ages of 12 and 24 who seek popular brands representing a lifestyle centered on activities that include skateboarding, surfing, snowboarding, BMX and motocross.
Skateboards & Longboards: We’ve got lots of designs, colors and wheels for your new skateboard and more choices than you can imagine under one roof.
We support the action sports lifestyle and promote our brand through a multi-faceted marketing approach that is designed to integrate our brand image with our customers’ activities and interests. Our stores bring the look and feel of an independent specialty shop emphasizing the action sports lifestyle through a distinctive store environment and high-energy sales personnel. We believe that our customers desire merchandise and fashion that is rooted in the action sports lifestyle and reflects their individuality.
We strive to keep our merchandising mix fresh by continuously introducing new brands and styles and categories of product. Our focus on a diverse collection of brands allows us to quickly adjust to changing fashion trends. We believe that our strategic mix of both apparel and hardgoods, including skateboards, snowboards, bindings, components and other equipment, allows us to strengthen the potential of the brands we sell and helps to affirm our credibility with our customers. The Company was formed in August 1978.